About Marketing
An Online MBA in Marketing by Lovely Professional University is specially designed for aspiring marketing professionals willing to acquire in-depth knowledge and skills in business administration with a blend of updated marketing techniques and aspects. The Lovely Professional University Online MBA in Marketing can be pursued while maintaining a proper work life balance due to its complete virtual learning environment which makes it an ideal postgraduate degree course for working professionals and students with their commitments.
An Online MBA in Marketing by LPU equips students with a deep grasp of essential concepts, subjects, and aspects of marketing that are required to develop a successful professional career in the marketing field. The LPU Online MBA in Marketing is a 24 month course with a total number of 102 credits.
Is the Marketing specialization right for you?
Pick Marketing if you want a broad marketing and brand career. The second-year electives cover consumer behaviour, digital and social media marketing, customer relationship management, sales and distribution management, integrated marketing communication and services marketing. If you want to focus mainly on online channels, compare it with the Digital Marketing specialization.
Roles listed for this specialization: Performance Marketing Analyst, Digital Marketing Analyst, Marketing Associate, Brand Executive, Growth Marketing Executive, SEO Analyst. See the job profiles section below for the salary ranges.
This is one of the 12 specializations of the LPU Online MBA program. Duration (2 years, 4 semesters), eligibility, the 20% Student Grant fee and the admission steps are the same for every MBA specialization; the LPU Online MBA overview compares all of them in one place.
Related specializations you may also want to compare:
- LPU Online MBA in Digital Marketing
- LPU Online MBA in International Business
- LPU Online MBA in Business Analytics
Weighing up universities? Read our LPU vs Amity University Online comparison or browse all LPU Online specializations.
Specialization Highlights
LIVE + Recorded Video Lectures
The LPU Online MBA program includes both LIVE + Recorded video lectures to offer a virtual learning environment to students.
Dual Specialization
The Online MBA at LPU allows students to opt for a dual specialization under the program.
Financial Aid
Candidates can get the 20% Student Grant as financial aid under the LPU Online MBA.
Notable Alumni
The LPU Online has some globally renowned and reputed personalities as their notable alumni, including Neeraj Chopra and Shehnaaz Gill Kaur.
Eligibility
Interested students who are willing to enroll in the LPU Online MBA program are required to qualify for the following eligibility criteria of the program:
The applicant must complete a bachelor's degree in any domain from a valid and recognized university.
Or
A student who has completed CS (Company Secretary), CA (Chartered Accountancy), or CMA (Completed Cost & Management Accountancy) from the Institute of Company Secretaries of India (ICSI), Institute of Chartered Accountants of India (ICAI), and Institute of Cost Accountants of India (ICAI) respectively is also eligible for the LPU Online MBA program.
Fee Structure
| Payment Plan | Amount |
|---|---|
| Per semester (20% Student Grant price) | ₹40,400 |
| Total, 4 semesters | ₹1,61,600 |
| One-time payment (20% Student Grant + extra 10%) | ₹1,46,240 |
| No-cost EMI (24 months) | ₹6,733/month |
Admission Process
Syllabus
Semester I
Semester II
Compare Other Specializations
| Specialization | Total Fee |
|---|---|
| Marketing (you are here) | ₹1,61,600 |
| LPU Online MBA in Business Analytics | ₹1,61,600 |
| LPU Online MBA in Data Science | ₹1,61,600 |
| LPU Online MBA in Digital Marketing | ₹1,61,600 |
| LPU Online MBA in Finance | ₹1,61,600 |
| LPU Online MBA in Human Resource Management | ₹1,61,600 |
| LPU Online MBA in Information Technology | ₹1,61,600 |
| LPU Online MBA in International Business | ₹1,61,600 |
| LPU Online MBA in Operations Management | ₹1,61,600 |
Examination Process
Examination Process of Online
The LPU Online examinations are conducted through LMS and students can attend it from any corner of the world due to its high flexibility. The LPU Online examination process consists of three major components, elaborated below:
- Continuous Assessment
- ETE (End Term Examination) for the theory program
- ETP (End Term Practical/Project) for practicals, dissertations, or projects.
The evaluation criteria for Lovely Professional University Online are carried out to evaluate the overall practical and theoretical understanding of students throughout their program i.e. a candidate is required to score 30% marks in their ETE or ETP and 40% in overall components (CA & ETE/ETP).
Placement Assistance
Placement Partners
The LPU Online MBA program is placement-supported, and its placement cell remains active throughout the academic journey of a student. The main objective of the placement support services of LPU Online is to make students compatible with industry and for this, various professional enhancement programs at LPU Online offer master classes, mock interviews, soft skills, critical reasoning, alumni support, and many other essential academic supports. A few major active hiring partners of LPU Online that hire Online MBA graduates are:
- Wipro
- Videocon
- Paytm
- Amazon
- Vistara
- Oyo
- LIC
- IndiGo
- Pantaloons
Job Profiles After Graduation
Performance Marketing Analyst
Avg. salary: INR 4.5 LPA
Digital Marketing Analyst
Avg. salary: INR 5 LPA
Marketing Associate
Avg. salary: INR 4 - INR 6 LPA
Brand Executive
Avg. salary: INR 5.5 LPA
Growth Marketing Executive
Avg. salary: INR 4.5 LPA
SEO Analyst
Avg. salary: INR 4 LPA
Student Reviews
I was planning to enroll in LPU but due to my hectic schedule i opted for online MBA and everything went well with that too and i actually liked it.
Anonymous, StudentThe faculty members are every helpful to every student purusing their LPU online MBA.
Anonymous, StudentMy friend recommended me lpu online MBA and thanks to him for guiding me opting for the right online MBA program.
Anonymous, StudentBeing a working professional their flexible fee payment options were the right thing that i was looking for it helped me in managing my expenses and simultaneously, funding my online MBA.
Anonymous, Working Professional